Turn legal demand into
signed-case growth.

Pursuing combines demand generation, claimant education, structured intake, campaign delivery, and closed-loop reporting in one coordinated growth platform.

Give your intake team better-prepared claimants, better source visibility, and a clearer connection between campaign activity and retained clients.

Structured Intake data before the first conversation
Exclusive Campaign options built around firm capacity
Measurable Reporting from source through signed outcome
Validated, structured intake
Exclusive campaign options
Source and consent records
Closed-loop reporting
Limited partner capacity
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More leads do not always mean
more signed cases.

Growth breaks down when media, education, screening, intake, compliance records, and outcome reporting operate as separate systems. Pursuing brings those pieces together.

Volume overwhelms intake

Raw inquiries create more work without necessarily creating more cases. Your team needs relevant facts, clear expectations, and useful context before the first conversation.

Vendors rarely share accountability

Media vendors optimize clicks. Call centers optimize activity. Intake teams carry the consequences when no one owns the complete journey from demand to retained client.

Reporting stops too early

Delivery counts do not explain which sources produce qualified conversations, signed retainers, or cases that match your firm’s litigation strategy.

One coordinated path from
demand to intake.

Pursuing helps firms build a repeatable claimant-acquisition system while your attorneys and intake professionals retain complete control over conflicts, representation, retainers, and litigation decisions.

1

We create informed demand

Educational content, campaigns, publishers, directories, partnerships, and targeted landing experiences reach people actively researching potential claims.

2

We structure and prepare intake

Claimants answer campaign-specific questions so your team receives more than a name and phone number. Intake context arrives with the inquiry.

3

We deliver around your requirements

Practice area, geography, filters, capacity, delivery method, exclusivity, and reporting are aligned to your campaign and intake operation.

4

We connect outcomes back to growth

Firm dispositions and signed-case outcomes help identify which campaigns, sources, criteria, and markets should be expanded, refined, or paused.

What stays with your firm

  • Conflict review
  • Legal judgment
  • Representation decisions
  • Retainer terms
  • Case strategy
  • Client communication
The Pursuing Difference

Give intake teams more
usable information.

Pursuing is designed to improve what happens before, during, and after delivery. Claimant education, intake structure, source attribution, consent records, routing, and outcome reporting work together rather than as disconnected services.

Campaign-specific questions and qualification signals
Structured claimant details attached before outreach
Exclusive delivery options for approved campaigns
Source, consent, and technical records where available
Reporting connected to intake and signed-case outcomes
Better Context More useful information before intake begins
Clearer Attribution Understand where inquiries originate and how they perform
Smarter Growth Use actual intake outcomes to guide campaign decisions

One operating system for
plaintiff-firm growth.

Pursuing brings acquisition, intake readiness, campaign delivery, and outcome intelligence into one coordinated operating model.

Demand

Demand Generation and Education

  • Consumer education and case-specific content
  • Campaign landing pages and conversion experiences
  • Publisher, affiliate, directory, and partner distribution
  • Practice-area and geography-specific demand programs
  • Source attribution across approved channels
Intake

Intake Readiness and Delivery

  • Configurable campaign questions and screening criteria
  • Contact, duplicate, device, and identity checks
  • Structured claimant data and inquiry summaries
  • Real-time, API, CRM, email, or call delivery
  • Campaign caps aligned with firm intake capacity
Intelligence

Reporting and Growth Intelligence

  • Campaign, source, publisher, and delivery reporting
  • Disposition and intake-conversion visibility
  • Signed-case feedback and closed-loop measurement
  • Market, geography, and case-type performance analysis
  • Ongoing campaign planning and optimization
Litigation Support

Add structure to
records-heavy matters.

Pursuing Litigation Support helps firms organize records, build timelines, prepare initial case snapshots, coordinate medical review, identify potential experts, and support multilingual or cross-border matters.

Support for firm case evaluation

  • Medical-record organization, treatment histories, timelines, and missing-document identification
  • Preliminary case snapshots, disputed-issue summaries, and structured reviewer notes
  • Medical-review coordination, expert matching, translation, and international matter support
Medical Review Expert Matching Case Translation Records Summary Timeline Support

Built for visibility,
control, and trust.

Strong growth requires more than claimant volume. Pursuing helps firms understand how inquiries were generated, what information was collected, how they were routed, and what happened after delivery.

Intake and traffic quality controls

  • Bot, device, IP, duplicate, and velocity checks
  • Email, telephone, address, and contact validation
  • Campaign-specific qualification and completeness rules
  • Publisher and source-level performance review
  • Optional records or identity workflows for selected campaigns

Documentation and reporting

  • Timestamped consent and disclosure records
  • Source, publisher, channel, campaign, and page attribution
  • Structured inquiry data and available technical records
  • Delivery, disposition, return, and outcome reporting
  • Closed-loop measurement through CRM and intake integrations

Build a better claimant-acquisition system.

Tell us which practice areas, markets, and intake challenges matter most to your firm. We will walk through available campaigns, delivery models, reporting, and platform capabilities.

Attorney Partner Network

Better intake.
Smarter growth.

Pursuing works with plaintiff firms that value claimant experience, disciplined intake, source transparency, measurable performance, and long-term campaign improvement.

Claimants arrive with structured information and campaign context
Exclusive and capacity-based campaign options are available
Source, consent, delivery, and outcome records connect the full journey
Reporting helps your team decide where to scale and where to improve

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Screening, validation, exclusivity, delivery volume, pricing, documentation, response times, and service levels vary by campaign and are defined in the applicable partner agreement. Pursuing.com provides marketing, intake, technology, reporting, and support services and does not practice law or control a firm’s legal or representation decisions.